We publish our full fee schedule on the homepage because we think anyone who hides theirs has a reason. Here's PremiumRea's structure side-by-side with the typical Melbourne competitor — and the math on whether it pays for itself. — Joey Don
There is no single 'market rate' for a Melbourne buyers agent. The range runs from AUD $9,500 to $30,000+ depending on the operator, the engagement scope, and whether the fee scales with purchase price. PremiumRea charges a flat $15,800 + GST for full investment-property acquisition; first-home-buyer engagements are $12,500 + GST; SMSF acquisitions $18,500 + GST; auction-bidding-only $2,500 + GST. The numbers below come from our own engagement letters, the published rates of three Melbourne competitors who do publish, and our knowledge of the discreet rates the others quote on phone calls.
Full investment property acquisition — $15,800 + GST. Same fee whether the property is a $450k Frankston flat or a $1.8m Box Hill house. Includes strategy consultation, suburb analysis, on-market and off-market sourcing, due diligence, contract negotiation, and settlement coordination. Typical engagement: 6–14 weeks.
First-home buyer acquisition — $12,500 + GST. Same end-to-end service but typically a narrower brief (one or two suburbs, owner-occupier criteria) and shorter due-diligence requirements. We make this tier cheaper because the brief is genuinely smaller, not because we work less hard.
SMSF property acquisition (LRBA-compliant) — $18,500 + GST. Adds the bare-trust structuring coordination, SMSF-specialist solicitor and lender introductions, in-house asset rule review, and the additional contract complexity of an LRBA loan. SMSF properties have ~30% more contract steps than personal-name purchases; the fee reflects that.
Auction bidding only — $2,500 + GST. You source the property; we attend the auction, run the bidding strategy, hold to your maximum, and (if successful) coordinate cooling-off documents post-auction. Best for clients who already know what they want and need a professional negotiator at the auction itself.
Most other Melbourne buyers agents charge a percentage of purchase price. The typical structure: 2.0–2.5% of purchase price + GST, with a minimum fee around $9,500 + GST. On an $800,000 property that's $16,000–$20,000; on a $1.2m property it's $24,000–$30,000.
We avoid percentage-fee structures because they create a structural conflict of interest. The agent's incentive scales with price — the agent is paid more if you spend more. We don't think this conflict is malicious in any individual practitioner; we just think the structure is bad. A good buyer's agent should sometimes recommend you SPEND LESS than your maximum (e.g., when a $750k property is genuinely better than a $950k property for your brief). Percentage-fee structures make that conversation harder, even if individual agents handle it well.
The compromise some practitioners use: a tiered percentage with caps (e.g., 2.5% on the first $500k, 1.5% above that, capped at $25k). Better than pure percentage; still problematic if the cap is rarely hit. The flat-fee model removes the conflict entirely.
Conveyancer fees ($800–$2,500). Mandatory; charged separately by the lawyer or licensed conveyancer who handles your settlement. We recommend three operators we trust; you can use anyone you like.
Building & pest inspection ($600–$1,200). Booked through the conveyancer or directly. We attend the property at the same time as the inspector to walk through findings; the inspector's report is for your records.
Stamp duty ($25k–$60k for typical Melbourne investment property). Government tax payable to the State Revenue Office at settlement. Not avoidable; reduced via concessions for first-home buyers and (sometimes) off-the-plan purchases.
Lender / mortgage broker fees ($0–$2,500). Most mortgage brokers are paid by the lender (so cost the buyer nothing direct); some charge an explicit fee for SMSF or low-doc loans. We don't take referral payments from any broker — when we recommend one, the recommendation is the only thing we earn from it.
Insurance — building insurance ($600/year+) is mandatory from settlement; landlord insurance ($350–$650/year) is highly recommended for investment properties.
If a buyers agent's quote includes any of the above bundled into their fee, ask them to break it out — bundled costs are the #1 way 'flat fee' agents hide pricing creep.
Documented from our 350-property portfolio: average negotiation saving versus initial asking price is $30,000–$80,000 (median around $42,000). On a single transaction that exceeds our $15,800 fee by 2–5x. The other measurable returns: avoiding suburbs that subsequently underperformed by 3-5% annually (compounding to $80k+ over 5 years on a $700k investment), and the rental-yield uplift from granny flat strategies (typically lifts 4.5% yield → 7.5% yield, adding $24,000+/year).
The fee fails to pay for itself in two clear cases: (1) the buyer would have made a similar negotiation themselves (some experienced investors are excellent negotiators on their own); (2) the property selected has materially the same forward returns as the property the buyer would have selected without us. We can't know in advance which case yours is — but the strategy call (free) is where we try to figure that out together. If we don't think we'll add net value, we'll say so.
Does the fee scale with purchase price? (We say no — flat. If yes, ask for the formula and the cap.) Does the fee depend on whether you find me a property? (We say yes — fee is contingent on a successful purchase. If 'fee is upfront and non-refundable', that's a red flag.) Are you paid by selling agents in any way? (We say no — we explicitly refuse spotter's fees.) Does the fee include the building inspection, or is that extra? (We say extra — passed at cost.) If the engagement extends past the agreed timeline, is there an additional fee? (We say no — extension is at no extra charge until we find a property that fits the brief.)
Most operators answer these questions truthfully when asked. The risk is not being asked the question in the first place. If you take one thing from this page: ask all five questions before you sign any engagement letter, with any operator, including us.
On top. PremiumRea fees are quoted ex-GST throughout this page; the total payable is fee × 1.10. GST is not creditable for non-business buyers; for SMSF and business-use properties it can sometimes be claimed (check with your accountant).
Half on engagement-letter signing (covers the strategy work + initial sourcing), half on contract execution (when you sign the unconditional contract). If you withdraw mid-engagement and we haven't signed a contract, the upfront half is partially refundable on a pro-rata basis (specifics in the engagement letter).
Property management is an optional add-on at 4.9% + GST of weekly rent (Melbourne PM market average is 7.7%). It is contracted separately, not bundled into the buyer's-agent fee.
We don't offer formal payment plans on the engagement fee, but if cashflow timing is an issue raise it on the strategy call — we have flexibility on the deposit/balance split for repeat clients.
Some operators advertise 'free' buyers agency, paid via developer kickbacks on new-build off-the-plan apartments. We will not act under that model — see the 'What we don't do' section on the hub guide for the full reasoning.
30 minutes, free, no obligation. Joey personally takes the first call.
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