Investment Strategy1 December 202511 min read

This House Made Zero Growth in Seven Years. Three Red Flags That Predict a Money Pit.

Joey Don

Joey Don

Co-Founder & CEO

This House Made Zero Growth in Seven Years. Three Red Flags That Predict a Money Pit.

I'm going to tell you the story of a house I used to live in. It's a story about $1.5 million that one person made and another person lost — on the same property.

The year was 2015. I was renting a house in Carnegie, a solid middle-ring suburb in Melbourne's southeast. The landlord — a lovely older Chinese-Australian woman I'll call Auntie Chen — had owned it for over a decade. She'd watched it go up during the 2014-2017 Melbourne boom, and she was sitting on a decent profit.

I did something unusual. I told her to sell it. She thought I was crazy. She actually suspected I wanted to buy it cheaply for myself. But I persisted for over a year, explaining why this specific property had hit its ceiling and why her capital would work harder elsewhere.

She eventually listened. Sold for approximately $1 million in 2017. Rolled the proceeds into her SMSF. Used the SMSF to buy three properties — one in northern Adelaide, one in southern Brisbane, and one in southern Perth.

Today? That portfolio is worth roughly $2.5 million. She made $1.5 million by listening to someone who was paying her rent.

The poor bloke who bought her Carnegie house? He held it for seven years, subsidised it with negative gearing the entire time, and sold in 2025 for... approximately the same price he paid. Zero capital growth. Seven years of bleeding cash flow. Two lessons buried in this story that every investor needs to hear.

Red flag one: buying after the boom (the cycle trap)

Carnegie experienced a massive growth spurt between 2014 and 2017. Median house prices in the suburb jumped roughly 50% in three years — a classic Melbourne mini-boom driven by low interest rates, Chinese-Australian buyer demand, and general market exuberance 1.

When I told Auntie Chen to sell in 2017, I wasn't making a bold prediction. I was reading the cycle. A 50% run in three years is not sustainable. It's never been sustained in any Melbourne suburb in modern history. After a run that steep, the market either corrects or flat-lines for an extended period while incomes and rents catch up to the new price level 1.

The buyer who purchased in 2017 was buying at the peak of a localised cycle. He looked at the trailing 3-year growth rate and extrapolated it forward. "If it's gone up 50% in three years, imagine where it'll be in another three years!" That's not investing. That's extrapolation bias — the cognitive error of assuming recent trends will continue indefinitely.

Australian property markets rotate between cities and between corridors within cities. The suburbs that boomed in the last cycle are rarely the suburbs that boom in the next one. The smart money moves to the areas that haven't run yet — which is exactly what we did with Auntie Chen's capital, deploying it into Adelaide, Brisbane, and Perth before their respective booms.

"If you're looking at a suburb that's just grown 50% in three years and thinking 'I should buy here,' you're about to become someone else's exit liquidity," says Joey Don. "The time to buy was before the 50% run. Not after."

Red flag two: shared walls and zero development potential (the Siamese twin problem)

The Carnegie house had a structural deficiency that permanently capped its value: it was a semi-detached dwelling. Shared wall with the neighbour.

In Australian property, development potential is a huge component of land value. A 600 square metre block with a standalone house can potentially be subdivided into two lots, developed into townhouses, or have a granny flat added. These options dramatically increase the ceiling value of the property.

A semi-detached dwelling can't do any of that. You share a wall — and often a title boundary — with your neighbour. To develop the site, you'd need to purchase both properties simultaneously, negotiate with your neighbour (who may not want to sell), and likely demolish both dwellings. The practical, financial, and legal hurdles make this almost impossible for individual investors 2.

So what you're left with is a house on half a block with no upside beyond whatever the broader market delivers. If the broader market is flat (as Carnegie was from 2017-2024), your property is flat. You've bought a dead-end asset.

This is why our team applies a hard filter to every property we evaluate. Shared walls, battle-axe blocks, properties on titles with restrictive covenants — these all go into the "pass" category immediately. We only buy assets with optionality: standalone houses on 500+ square metre blocks with clean titles and development-friendly zoning 2.

The development potential doesn't have to be exercised today. But it must exist as an option. An asset without optionality is an asset without a ceiling — and an asset without a ceiling is an asset that's entirely dependent on market conditions you can't control.

Red flag three: gambling on council rezoning

Auntie Chen had one more reason she'd been reluctant to sell. Across the road from her property was a commercial zone. She harboured a long-standing hope that one day, the council would rezone her street from residential to commercial, which would multiply the land value overnight.

Rezoning does happen. When it does, early landholders can make a fortune. But — and this is a massive but — relying on rezoning as your investment thesis is pure speculation.

When I investigated the Glen Eira Council's planning records, I found meeting minutes from recent sessions that specifically discussed the street in question. The conclusion: no rezoning was anticipated for at least 20 years, primarily due to contamination issues from a former industrial site nearby that required remediation before any change of use could be approved 3.

That was the fact that finally convinced Auntie Chen to sell. The thing she'd been hoping for was documented as not happening within any investable timeframe.

"Data beats hope. Every single time," says Joey Don. "If you're holding a property because 'the council might rezone it,' you're not investing. You're buying a lottery ticket with your mortgage."

Always check the council planning scheme, read the meeting minutes, and look at the land contamination registers before buying any property where the investment thesis depends on future planning changes. The information is publicly available. It takes an afternoon to research. And it can save you seven years of holding a dud.

The reinvestment: how $1M became $2.5M in seven years

The other half of this story is what happened to Auntie Chen's capital after she sold.

She rolled the $1 million sale proceeds into her SMSF, which gave her three advantages: reduced capital gains tax (10% within SMSF versus up to 23.5% in her personal name), independent land tax assessment, and the ability to borrow without affecting her personal borrowing capacity 4.

Within the SMSF, she purchased:

  1. A house in northern Adelaide for approximately $350,000 (now worth ~$600,000)
  2. A house in southern Brisbane (Logan area) for approximately $380,000 (now worth ~$700,000)
  3. A house in southern Perth for approximately $370,000 (now worth ~$650,000)

Combined portfolio value today: approximately $1.95-2.0 million. Including rental income, capital growth, and SMSF tax advantages, the total wealth creation from the redeployment is approximately $1.5 million over seven years 4.

Meanwhile, the buyer of her Carnegie property has approximately $0 in capital growth and spent seven years subsidising negative cash flow from his salary.

Same $1 million. Two completely different outcomes. The difference was not skill in picking suburbs (although that mattered). The difference was recognising three red flags — post-boom timing, no development potential, and speculative rezoning — and having the discipline to act on them.

If you own a property that ticks any of these boxes, it's not too late to reassess. The worst investment strategy is holding a dud out of sunk-cost fallacy while better opportunities pass you by.

References

  1. [1]CoreLogic, 'Carnegie VIC Suburb Profile', 2017-2024. 10-year median house price and growth rate data.
  2. [2]PremiumRea property selection criteria. Hard veto list: shared walls, battle-axe blocks, restrictive covenants.
  3. [3]Glen Eira City Council, 'Planning Scheme Amendment Meeting Minutes', 2016-2017. Contamination and rezoning timeline.
  4. [4]PremiumRea SMSF property investment case study. Three-city portfolio performance, 2017-2024.
  5. [5]Australian Taxation Office, 'Self-Managed Super Funds — Investment Rules and CGT', 2024.
  6. [6]CoreLogic, 'Adelaide/Brisbane/Perth Median House Price Growth', 2017-2024.
  7. [7]Planning Schemes Online Victoria, 'Glen Eira Planning Scheme — Commercial and Residential Zones'.
  8. [8]EPA Victoria, 'Contaminated Land Register', 2024.

About the author

Joey Don

Joey Don

Co-Founder & CEO

With 200+ property transactions across Melbourne and a background in IT and institutional finance, Joey focuses on data-driven property selection in the outer southeast and eastern suburbs.

property red flagsCarnegiezero growthinvestment mistakesmarket cycledevelopment potentialSMSFMelbourne
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