Market Analysis29 January 202611 min read

Melbourne's First Half of 2025: The Data That Slapped Every Bear In the Face

Joey Don

Joey Don

Co-Founder & CEO

Melbourne's First Half of 2025: The Data That Slapped Every Bear In the Face

Half of 2025 is gone. And if you've been sitting on the fence listening to people on Reddit say Melbourne is still going backwards, I've got some numbers that might sting.

Melbourne didn't just stop falling. It started accelerating. And the areas that moved the most are exactly the ones nobody on social media is talking about.

Month by month: what actually happened

Let's lay it out. According to Domain's quarterly data and CoreLogic's monthly indices, here's how Melbourne tracked since late 2024 1:

Q4 2024: +1.6% for the quarter. The turnaround was already underway, but most commentators were still fixated on the 2022-2023 decline.

January 2025: Flat. Traditional slow month — auction clearance rates were in the mid-50s, listings were thin. Nothing to read into. Every year January is like this.

February 2025: +0.4%. Melbourne led all capital cities for the month. The RBA cut the cash rate on February 18 by 25 basis points to 4.10% — the first cut since November 2020 2. Markets responded within days. We saw open homes that had 2-3 groups in January suddenly pulling 15-20 groups.

March 2025: +0.5%. Second consecutive month leading the nation.

April 2025: +0.3%. Still positive, still leading.

May 2025: +0.8%. This is the number that made me sit up. Annualise 0.8% per month and you get 9.6%. That's not a gentle recovery. That's a market that's found its legs and is running.

Cumulative from the Q4 2024 trough: approximately 3.6% in six months. On a $750K property, that's $27,000 in equity. For every month someone waited, they paid roughly $5,000 more for the same house.

The big surprise: it's not the inner suburbs

Here's where it gets interesting. And where the data absolutely demolishes the "buy close to the CBD" conventional wisdom.

CoreLogic's analysis of the past 12 months shows that within 5 kilometres of Melbourne's CBD, only 4% of suburbs recorded price growth 3. Four percent. That's basically statistical noise.

But once you get beyond 20 kilometres from the CBD, 38% of suburbs are in positive territory. The growth pockets are concentrated in three local government areas: Hume, Frankston, and Casey 3.

If those names sound familiar, they should. In January 2025 — five months before the data confirmed it — we published analysis pointing to exactly these three areas as the best value plays in Melbourne. Video's still up. Receipts exist.

This isn't coincidence. It's affordability mechanics doing exactly what they always do.

The average Australian household income is about $120,000. Melbourne sits slightly higher at around $130,000. The internationally recognised comfort zone for housing affordability is 7-8 times household income. Do the maths: $130K times 7.5 equals a budget of roughly $975,000 4.

But $975K is the theoretical ceiling. Most families are actually spending $700K-$850K. And the suburbs where you can buy a decent three-or four-bedroom house on 500-plus square metres of land at that price? Cranbourne. Hampton Park. Narre Warren. Frankston. Pakenham. All beyond 20km from the city.

These areas have shopping infrastructure (Fountain Gate is Australia's second-largest shopping centre), train lines, good hospitals, and in Frankston's case, a $1 billion public hospital expansion that's driving an entire local economy 5. They attract middle-income families with stable jobs — teachers, nurses, tradespeople, IT workers — who buy and hold.

Why outer suburbs always lead the recovery

People find this counterintuitive. Shouldn't the expensive inner suburbs recover first? They're closer to jobs, better schools, more amenity.

No. And here's why.

Inner suburbs serve a different buyer pool. They're dominated by high-income earners, downsizers, and developers. These buyers are rate-sensitive but not volume-sensitive. There aren't that many of them. When rates fall, some who were on the sidelines come back, but it's not a flood.

Outer suburbs serve the volume market. Hundreds of thousands of families who need a home and have been priced out or paralysed by rate anxiety. When rates drop even slightly — as they did in February — the floodgates don't just open, they get ripped off the hinges. Pre-approvals spike. Open home attendance triples. Auctions that were passing in suddenly have four bidders.

And Melbourne's outer suburbs had an extra kicker in 2025: population return. Victoria had been losing interstate migrants for three years straight. People couldn't afford the property taxes, couldn't afford the cost of living, and left for Brisbane or Perth. But by mid-2024, interstate return migration turned positive again 6. These are middle-income workers who discovered that Brisbane and Perth got expensive too. They came back to Melbourne because at least the jobs are here.

"Every person who left Victoria for Queensland three years ago is now looking at Brisbane median prices and thinking 'hang on, this is nearly as expensive as Melbourne was,'" says Joey Don, Co-Founder & CEO at PremiumRea. "They're coming back. And they're buying in the outer ring because that's where the value is."

If you're still waiting for a crash, read this

I talk to people every week who tell me they're waiting for Melbourne to drop another 10%. I ask them what signal they're looking for. Usually it's something vague — "the economy doesn't feel right" or "I read interest rates are going up."

Except interest rates went down in February. And markets are pricing in two more cuts by December 2025 7. Every time rates drop, borrowing capacity increases. A 25-basis-point cut adds roughly $15,000-$20,000 to the average buyer's borrowing power. Two more cuts and the entry-level buyer who could afford $680K can suddenly afford $720K.

What do you think happens to houses listed at $680K-$700K when the buyer pool expands? They get bid up.

At the start of 2025, you could still buy a 600-square-metre block with a house on it in Cranbourne for $580K-$600K. As of May, the floor has moved to $650K-$680K 8. Hampton Park is similar — low-$600Ks in January, now pushing $680K-$700K.

That's $5,000-$7,000 per month of capital appreciation. Every month you wait, you're paying that premium for the privilege of "thinking about it."

I'm not saying Melbourne will go up in a straight line. Markets don't work like that. There'll be a quiet month or two, maybe a clearance rate dip around school holidays. But the structural drivers — population growth, limited land supply in established suburbs, improving affordability via rate cuts — all point the same way.

Melbourne is where Brisbane was in 2019 and Perth was in 2021. Both of those markets have since gone up 40-60%. Am I guaranteeing Melbourne does the same? No. Our target is a more conservative 8% per annum compound — which historically is what Melbourne's southeast has delivered over any rolling 10-year period 9. But the floor of the cycle is behind us. That much the data has made clear.

What this means if you're actually buying

If you're already in the market — congratulations, your timing is looking good. Sit tight and let compound growth do the work.

If you're about to enter, the window of easy negotiation is closing. In January and February, we were getting properties $20K-$30K below asking. Vendors were nervous, agents were willing to deal. By May, we were fighting for properties $5K-$10K below asking, and some went above. The power dynamic has shifted from buyer to seller in the outer ring.

Our approach hasn't changed: buy land value, not building value. Minimum 500 square metres. Weatherboard or single brick — easy to renovate, easy to add a granny flat later. Land value must be at least 80% of the purchase price. We're not buying pretty houses in inner suburbs. We're buying dirt in growth corridors and putting tenants on it.

The southeast corridor remains the sweet spot. Casey, Frankston, Cardinia — these councils are where population growth, infrastructure spend, and land scarcity intersect. The $700K-$800K bracket is where the maximum number of buyers compete, which means the maximum upward pressure on prices over time.

And if you're sitting in Sydney or Perth reading this, thinking about diversifying into Melbourne — the maths works even better. $1.3 million in Sydney buys you one property in a mediocre suburb with negative cash flow. The same $1.3 million in Melbourne buys you two houses in the southeast, both generating positive cash flow after granny flat additions, both sitting on 600-square-metre blocks with development potential 9.

Two assets. Twice the land. Twice the rent. Half the risk. That's not an opinion — that's arithmetic.

References

  1. [1]Domain, 'House Price Report — March Quarter 2025', Melbourne median house prices and quarterly growth.
  2. [2]Reserve Bank of Australia, 'Statement on Monetary Policy — February 2025'. Cash rate reduced 25bps to 4.10%.
  3. [3]CoreLogic, 'Melbourne Suburb-Level Performance Analysis', Q1 2025. Growth distribution by distance from CBD.
  4. [4]Australian Bureau of Statistics, 'Average Weekly Earnings, Australia', November 2024. Cat. No. 6302.0.
  5. [5]Victorian Government, 'Frankston Hospital Redevelopment — $1.1 Billion Investment', Department of Health media release, 2024.
  6. [6]Australian Bureau of Statistics, 'Regional Internal Migration Estimates', December 2024. Cat. No. 3412.0.
  7. [7]ASX, 'RBA Rate Tracker — Implied Cash Rate Expectations', May 2025.
  8. [8]PremiumRea internal transaction data. Southeast Melbourne median purchase prices, January-May 2025.
  9. [9]CoreLogic, 'Melbourne Rolling 10-Year Growth by SA3 Region', 2025 update.

About the author

Joey Don

Joey Don

Co-Founder & CEO

With 200+ property transactions across Melbourne and a background in IT and institutional finance, Joey focuses on data-driven property selection in the outer southeast and eastern suburbs.

Melbournemarket analysis2025property pricesCoreLogicsuburbscapital growth
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