Renovation & Development25 April 202211 min read

Melbourne Is Still Below Its Peak. That Is Exactly Why I Am Renovating Here.

Joey Don

Joey Don

Co-Founder & CEO

Melbourne Is Still Below Its Peak. That Is Exactly Why I Am Renovating Here.

I am going to say something that will be unpopular with a large segment of the Australian property commentary industry: if you bought in Perth or Brisbane in the last six months, you might be holding the wrong end of a very expensive relay baton.

Melbourne has been the least fashionable capital city market for nearly two years now. Land tax changes spooked investors. Negative media coverage became self-reinforcing. Interstate buyer's agents pointed their clients toward Perth, Adelaide, and Brisbane — markets that had already run 20 to 30 percent from their troughs.

Meanwhile, here is what happened on the ground in Melbourne's southeast: we purchased 100 houses. Every single one achieved positive cash flow after our renovation program. The average purchase price was under $730,000 on 651 square metres of land. Not a single property required the owner to subsidise the mortgage from their salary 1.

I have been in property long enough to recognise what a market bottom looks like. It looks exactly like this: universal pessimism, declining listings, falling days-on-market in supply-constrained suburbs, and buyer's agents from other states starting to quietly pick off stock. The professionals are buying. The public is still scrolling videos about why Melbourne is dead.

Where the growth signals are already flashing

Let me be specific, because vague market commentary is useless to someone trying to make a purchasing decision.

Melbourne's aggregate median is still declining. But aggregate numbers are misleading in a city of 200 suburbs with radically different supply-demand dynamics. In several pockets of the southeast and outer east, prices have already turned. Corner blocks with development potential are attracting competing offers from multiple buyer's agents — including interstate operators who would never have looked at Melbourne twelve months ago 2.

The Casey local government area is the epicentre of this activity. Casey has been Victoria's fastest-growing municipality for three consecutive years. Population is surging — driven by young families priced out of middle-ring suburbs — while new land supply within established suburbs has effectively ceased. This is the textbook supply-demand imbalance that precedes a price correction upward 3.

Here are the specific suburbs and budget brackets we are operating in:

Narre Warren, $700,000 to $750,000: targeting 600-plus square metre blocks. These properties consistently achieve $800 to $900 per week in rent after light conversion. A recent purchase at $738,000 achieved a bank valuation of $772,000 within five months — pure passive appreciation of $34,000 without any renovation 4.

Hampton Park, $650,000 to $700,000: 600-plus square metres. This is our volume suburb. The case study everyone asks about: 15 Wren Street, purchased at $590,000 in structurally compromised condition (termite damage, roof leaks, foundation cracking). Our internal team completed structural repairs. CBA provided a desktop valuation of $670,000 without inspecting the property. Rent: $850 per week 5.

Cranbourne, $620,000 to $680,000: 550-plus square metres. Slightly tighter land but compensated by lower entry price and strong tenant demand. One purchase at $610,000 received a bank valuation of $650,000 before settlement had even completed 6.

The renovation playbook that turns 3 percent yields into 6 percent

Melbourne's average gross rental yield is approximately 3 percent. I acknowledge that. If you buy a standard house and rent it out as-is, you will almost certainly be negatively geared.

We do not buy standard houses and rent them out as-is.

Our renovation team assesses every property before the offer is submitted. The assessment answers one question: what is the minimum-cost physical intervention that maximises rental income on this specific floor plan and land configuration?

The most common intervention is a partition-based conversion. A typical 3-bedroom, 1-bathroom house on 600 square metres has dead space — oversized living areas, underutilised hallways, or rear additions that can be physically separated. A partition wall, a second kitchenette, and an independent entrance (often just converting a window to a door, which does not require council approval) creates a self-contained studio that rents for $300 to $400 per week independently of the main dwelling 7.

Total cost of this conversion: $15,000 to $30,000. Rent uplift: $300 to $400 per week, or $15,600 to $20,800 per year. That is a 50 to 130 percent return on the renovation investment in year one.

For properties with sufficient rear setback, a granny flat adds approximately $350 to $400 per week in rental income at a construction cost of around $110,000. The return on investment is approximately 18 percent annually — before accounting for the capital value uplift that the granny flat delivers to the overall property 8.

We write the projected post-renovation rent into our service agreement. If the property does not achieve the committed rent level, we have a problem. We have had that problem precisely twice in 350-plus transactions. Both times, the shortfall was under $30 per week and was resolved within the first lease renewal.

What the next twelve months look like for Melbourne

I do not pretend to know exactly when broader Melbourne sentiment will shift. What I do know is that the catalysts for a shift are accumulating.

Interest rate cuts are now being priced into futures markets. A 25 basis point cut would reduce annual mortgage costs by approximately $1,500 on a $600,000 loan — not transformative in isolation, but sentiment-shifting in combination with other factors 9.

Federal and state elections create uncertainty, and uncertainty precedes policy change. Any movement on land tax settings, first-home buyer incentives, or immigration policy could rapidly alter the supply-demand calculus in Melbourne's favour.

More importantly, the affordability gap between Melbourne and Sydney or Brisbane has widened to a point where interstate arbitrage is now compelling. A Sydney buyer with $1.3 million can purchase one property in a western suburb with negative cash flow and limited land. Or they can deploy that capital into two Melbourne houses on 600 square metres each, both positively geared, with twice the total land holding 10.

We have already executed this strategy for multiple interstate clients. The maths is not ambiguous — it is overwhelming.

For clients with budgets of $800,000 to $1,000,000, Frankston and the broader Mornington Peninsula fringe offer a combination of lifestyle appeal, infrastructure investment (the $1 billion hospital redevelopment), and large land parcels that we believe will outperform over the next five to seven years 11.

If you have been sitting on the sidelines watching Melbourne, waiting for the 'right time' — this is as close to a flashing green light as property markets produce. The stock we are buying today will be someone else's regret tomorrow.

Reach out if you want to discuss how this applies to your situation. Buying property is the biggest financial decision most people make. Getting it right is worth more than getting it done fast.

References

  1. [1]PremiumRea portfolio data, 2024 annual summary. 100 transactions all positively geared post-renovation.
  2. [2]Domain, Melbourne Auction Clearance Rates by Region, Q4 2019.
  3. [3]City of Casey, Population Forecasts, 2019. Victoria's fastest-growing LGA.
  4. [4]PremiumRea case study: Narre Warren. Purchase $738K, bank valuation $772K at 5 months.
  5. [5]PremiumRea case study: 15 Wren St Hampton Park. Purchase $590K, $850/wk rent, CBA valuation $670K.
  6. [6]PremiumRea case study: Cranbourne $610K, unconditional offer, bank valuation $650K pre-settlement.
  7. [7]Victorian Building Authority, Exempt Building Work Guidelines, 2019.
  8. [8]PremiumRea granny flat program. $110K construction, $350-$400/wk rental, 18% ROI.
  9. [9]RBA, Statement on Monetary Policy, November 2019.
  10. [10]PremiumRea interstate client strategy. Sydney $1.3M into 2x Melbourne houses.
  11. [11]Victorian Government, Frankston MAC Plan, 2019. $1B hospital redevelopment.

About the author

Joey Don

Joey Don

Co-Founder & CEO

With 200+ property transactions across Melbourne and a background in IT and institutional finance, Joey focuses on data-driven property selection in the outer southeast and eastern suburbs.

Melbourne propertyrenovation strategybottom of marketCasey CouncilHampton ParkNarre WarrenCranbournepositive cash flow
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