Investment Strategy30 January 202311 min read

Is a $1.25M House in Bulleen Worth It? I Ran the Numbers.

Yan Zhu

Yan Zhu

Co-Founder & Chief Data Officer

Is a $1.25M House in Bulleen Worth It? I Ran the Numbers.

A follower sent me this listing last Tuesday. Bulleen, northern suburbs, 580 square metres, four bedrooms, three bathrooms, two car spaces. Listed at $1.25 million. My first reaction was that the land-to-price ratio looked soft. Then I opened the floor plan and changed my mind.

I spend a lot of time telling people not to buy in suburbs where the numbers do not stack up. But I also think there is a dangerous tendency in this industry to dismiss anything that does not fit a cookie-cutter formula. Bulleen is one of those suburbs that looks mediocre on a spreadsheet and then surprises you when you actually walk the streets and study the floor plans.

So let me walk you through exactly how I analyse a property like this. Every metric. Every red flag. Every hidden angle. And at the end, I will tell you whether I would buy it myself.

Suburb fundamentals: what the data says about Bulleen

I run every suburb through the same framework before I look at a single property. Here is what Bulleen looks like under the microscope.

Affordability ratio: the median house price divided by median household income times 52 weeks. Bulleen comes in at roughly 10.2. That is on the expensive side but not absurd for Melbourne's established middle ring. For context, anything under 8 is considered affordable, 8 to 12 is stretched, and above 12 starts pricing out most owner-occupiers 1.

Population-to-dwelling ratio: 11,219 residents across 4,676 dwellings gives you 2.4 people per dwelling. That is typical for an established suburb with a mix of families and older downsizers. Not a red flag, not a standout.

Owner-occupier ratio: 80 per cent. This is genuinely strong. When four out of five residents own their home, you get stable streets, maintained properties, and consistent demand from buyers rather than just renters. I look for 65 per cent minimum as a rule. Bulleen crushes that threshold 2.

Unit proportion: only 17 per cent of dwellings are units or apartments. That means the suburb is overwhelmingly detached housing. Less unit supply means less competition for tenants who want a house-like living experience, which matters when you are converting a property into a shared layout.

Ten-year capital growth: 21.6 per cent. Honestly, that is underwhelming. Melbourne's median house price grew roughly 40 per cent over the same period. Bulleen has underperformed the broader market, and that is something you need to acknowledge before you commit capital 3.

Vacancy rate: 2.63 per cent. Marginally above the 2 per cent threshold I prefer, but within tolerance. Not a concern.

Days on market: 27 days. Properties are moving quickly. Demand is healthy.

The property itself: land value, overlays, and the conversion angle

Now let me get into the specific property.

Land value ratio: $1,450 per square metre times 580 square metres equals $841,000 in estimated land value. Divide that by the $1.25 million asking price and you get 67 per cent. Our firm typically targets properties where land represents at least 80 per cent of the purchase price. At 67 per cent, you are paying a meaningful premium for the building, which means the depreciation drag on your total return is higher 4.

Overlays and zoning: all normal. No heritage overlay, no special building overlay, no flood zone. Standard residential zoning. The frontage is 16 metres, which gives you comfortable clearance for future development if you ever decide to subdivide. Easement sits in the standard position along the rear boundary. Nothing unusual.

Rental yield at face value: $685 per week times 52 weeks divided by $1.25 million equals 2.8 per cent gross yield. That is rubbish. At 2.8 per cent, you are bleeding cash every month after mortgage, rates, insurance, and management fees.

But here is where it gets interesting.

I looked at the floor plan closely. The house has three bathrooms distributed across the property, with one master ensuite and two other bathrooms positioned at the front and rear of the house. That layout is almost purpose-built for a conversion. You could effectively split the house into two self-contained units by adding a second kitchen at the rear. Cost: roughly $6,000 to $8,000 for a basic kitchenette installation 5.

Bulleen has very few units available. Only 17 per cent of the dwelling stock is units. So if you create two two-bedroom, one-bathroom units within this house, you are offering something the market actually wants. A comparable old unit in Bulleen rents for around $500 per week. Even if I discount that to $480 per week per unit, you are looking at $960 per week combined rent.

New yield: $960 times 52 divided by $1.25 million equals 4 per cent. That is a complete transformation of the investment case from a single $6,000 to $8,000 renovation spend.

The development upside is also real. A 580-square-metre block with 16-metre frontage in a standard residential zone can support a two-lot subdivision. That is your exit strategy if the capital growth trajectory remains below market average.

The honest verdict: would I buy it?

If you are buying Bulleen for pure capital growth, the historical data does not support paying $1.25 million. The suburb has underperformed Melbourne's average by a significant margin over the past decade. Owner-occupier ratios are strong, but that alone does not drive above-market appreciation.

If you are buying it for the conversion play, then the numbers become genuinely compelling. An $8,000 kitchen installation that lifts your weekly rent from $685 to $960 is one of the highest-ROI renovations I have seen this quarter. The bathroom layout is the key. Most houses require $30,000 to $50,000 in wet-area work to achieve a similar conversion. This one needs a benchtop, a sink, a cooktop, and some cabinetry.

My bottom line: this is a cash-flow play, not a growth play. If your strategy is income-first with subdivision optionality as your medium-term exit, Bulleen at this price point deserves serious consideration. If you are chasing 8 to 10 per cent annual appreciation, look elsewhere.

Across our portfolio of 350-plus transactions, the properties that deliver the strongest overall returns tend to combine at least two of the three pillars: capital growth, rental yield, and development potential. This property has yield after conversion and development potential, but the growth history is soft. Two out of three is workable. One out of three is a pass 6.

The floor plan is doing the heavy lifting here. Without that bathroom distribution, I would not have given this listing a second look.

How to evaluate any property in under thirty minutes

I want to leave you with the framework I use, because this is something you can apply to any property in any suburb.

Step one: suburb metrics first. Affordability ratio, owner-occupier percentage, vacancy rate, days on market, ten-year growth. If the suburb fails on three or more metrics, stop. Do not even look at the property.

Step two: land value ratio. Calculate the per-square-metre land rate from recent vacant land sales in the suburb, multiply by the block size, and divide by the asking price. Below 60 per cent? You are overpaying for the structure. Above 80 per cent? You are effectively buying land and getting the house for free, which is the sweet spot for long-term wealth creation 4.

Step three: floor plan analysis. Look at bathroom positions, internal access points, and whether the layout supports conversion without major structural work. This is the step most investors skip, and it is where 80 per cent of the value creation happens.

Step four: overlay and easement check. Pull the planning certificate. Check for heritage, environmental, design development, and special building overlays. Any of these can kill a renovation or subdivision plan.

Step five: run the yield calculation twice. Once at current rent. Once at projected rent after your cheapest viable conversion. If the gap between those two numbers is less than $150 per week, the conversion probably is not worth the effort.

This is the exact process I used on the Bulleen property. It took me twenty-two minutes. The floor plan analysis is what changed my assessment from a hard no to a conditional yes.

References

  1. [1]ABS, 'Housing Affordability Metrics', Cat. No. 6523.0, 2019. Affordability ratio methodology and benchmarks for Australian capital cities.
  2. [2]ABS Census of Population and Housing, 2016. Bulleen suburb profile: 80% owner-occupier rate, 11,219 population, 4,676 dwellings.
  3. [3]CoreLogic, 'Melbourne Property Market Annual Review', 2020. Median house price growth by suburb over 10-year period.
  4. [4]PremiumRea investment framework. Land value ratio methodology: target 80%+ land-to-price ratio for optimal long-term capital appreciation.
  5. [5]PremiumRea renovation division. Basic kitchenette installation cost: $6,000-$8,000 including benchtop, sink, cooktop, and cabinetry.
  6. [6]PremiumRea portfolio data. 350+ transactions analysed across Melbourne's southeast and eastern corridors.
  7. [7]REIV, 'Quarterly Median Prices', Q2 2020. Bulleen median house price and days-on-market data.
  8. [8]Domain, 'Rental Vacancy Rates by Suburb', August 2020. Bulleen vacancy rate 2.63%.

About the author

Yan Zhu

Yan Zhu

Co-Founder & Chief Data Officer

Former actuary turned property strategist, Yan brings rigorous data analysis and policy expertise to help investors make better decisions.

Bulleensuburb analysisrooming houserental yieldMelbourne propertyland value ratio
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