She Had $700K and Everyone Said Buy an Apartment. We Found a 700sqm House Returning $810 a Week.

Yan Zhu
Co-Founder & Chief Data Officer

If you think a $700,000 budget limits you to a two-bedroom apartment in Melbourne's inner suburbs, you've been talking to the wrong people.
I say this because that's exactly what our client Fish was told — repeatedly — before she found us. She's a food blogger (genuinely good content), and she had $700,000 to invest. Every traditional agent pushed her toward units and apartments 1.
They were wrong.
We bought Fish a near-700-square-metre house on a corner block in Melbourne's far southeast. The bank valuation came in $20,000 above her purchase price before she'd even unpacked. After a strategic layout modification to enable dual-tenancy, the property now returns $810 per week.
This isn't an exception. It's how our model works.
Let me put this in broader context. The median apartment price in Melbourne's inner suburbs was approximately $550,000-$650,000 at the time of Fish's purchase. For a two-bedroom unit in a mid-rise building with one car space, body corporate fees of $5,000-$7,000 per year, and a gross yield of 3.2-3.8%.
Compare that to Fish's purchase: $700,000 for a full-size house on 700 square metres of land, no body corporate, a gross yield of 6.0% after modification, and the option value of future subdivision. The price points are virtually identical. The investment outcomes are radically different.
The reason this opportunity exists is structural, not accidental. Melbourne's property market has a geographic arbitrage that most investors fail to exploit: inner suburbs are overpriced relative to their fundamentals because lifestyle demand pushes values above investment returns. Outer southeast suburbs are underpriced relative to their fundamentals because they lack lifestyle cachet but deliver superior investment returns.
Investors who understand this arbitrage — who are willing to buy where the maths works rather than where the postcodes impress — consistently outperform. Fish understood this. Her previous agents didn't.
The property: corner block, quiet street, development upside
The house sits on a corner lot in one of Melbourne's far southeast growth suburbs — freeway access within three minutes, surrounded by established infrastructure. The land alone was worth approximately $680,000 based on recent vacant-land transactions 2.
Fish paid $700,000 for the property. The land underneath it is worth $680,000. That means she effectively paid $20,000 for the building. You couldn't buy a bathroom for that.
This is what we mean when we say "buy land, get the house for free." When land value accounts for more than 80% of the purchase price — which is our hard minimum threshold — the building is a bonus 3.
The corner block also carries subdivision potential. A recent comparable nearby — 168 square metres of raw land — sold for $255,000. Fish's 700-square-metre block contains enough surplus land to generate significant development value in the future 4.
The mathematics behind this purchase deserve a closer look because they illustrate a principle that most property advisors either don't understand or deliberately obscure.
When we say "buy land, get the house for free," we're making a statement about the relative value composition of the asset. In Fish's case, the raw land value was $680,000 based on the most recent vacant land transactions within 500 metres of the property. The building — an older but well-maintained house — contributed approximately $20,000 to the total purchase price.
Here's why that matters: buildings depreciate. Every year, the structure loses value through wear, tear, and obsolescence. But land in established suburbs with zero new supply appreciates. It's not a theory — it's a physical constraint. Nobody is manufacturing new 700-square-metre blocks in Melbourne's established southeast. The supply is permanently fixed.
So when you buy a property with a 97% land-to-price ratio, your effective exposure to depreciation is 3%. Ninety-seven per cent of your asset is appreciating. That's a fundamentally different risk profile from an apartment where 100% of your asset is depreciating.
This distinction doesn't appear in most property investment advice because it requires understanding the difference between site value and improved value — something that most real estate agents never learn, because their commission is the same regardless of the asset's composition.
The renovation: from $400 per week to $810 per week
The previous owner had maintained the house well. But the layout was inefficient for rental purposes.
I spotted the opportunity during the initial inspection. The room count was high enough to support a dual-tenancy configuration — two separate living arrangements with independent access, kitchen facilities, and bathroom.
Original rent as single tenancy: approximately $400 per week 5.
After modification:
- Tenancy 1 (front): $450 per week
- Tenancy 2 (rear): $360 per week
- Total: $810 per week
Gross yield: 6.0% — double Melbourne's median of approximately 3.0% 6.
The modification cost well under $20,000 including a second kitchen ($2,200 IKEA flat-pack) and compliance paperwork 7.
Return on renovation spend: $410/week additional rent = $21,320/year on ~$20,000 outlay. Payback under twelve months.
The dual-tenancy configuration deserves more detail because it's frequently misunderstood.
We did not knock down walls or add extensions. The house already had enough rooms and a layout that naturally divided into two zones. What we did was:
-
Install a fire-rated dividing wall at the logical separation point (the hallway). This is the most critical compliance element — it must be certified by a registered Building Surveyor, not just any builder.
-
Add a second kitchen in the rear portion. IKEA flat-pack cabinetry with laminate benchtops, basic oven and cooktop, plumbed sink. Total cost: approximately $2,200 including installation.
-
Create a separate entrance for the rear tenancy using the existing side door, with a new pathway and basic landscaping to provide privacy.
-
Install internal sub-meters for electricity ($2,000 total for two meters) rather than applying for separate official meters from the distribution company ($20,000-$30,000).
-
Obtain the required Building Permit and Occupancy Certificate. This is non-negotiable. Operating without proper permits exposes the owner to unlimited personal liability and insurance voidance.
The total modification cost was under $20,000. The rental uplift was $410 per week. That's an annualised return of over 100% on the renovation investment.
Victoria permits a maximum of three separate leases on a single residential title (Class 1a building) without triggering Rooming House registration requirements. Fish's property operates with exactly two leases — well within the legal framework.
The key insight is that the modification didn't create value from nothing. It unlocked value that was already embedded in the property's physical layout but wasn't being captured by the existing single-tenancy arrangement. That's the difference between renovation and value engineering — and it's a distinction that most property investors miss entirely.
Let me add some colour on the property management side, because this is where many high-yield strategies fail in practice.
A dual-tenancy property with two separate households requires more active management than a single-tenancy house. There are two tenants to communicate with, two sets of maintenance requests, two lease renewals, and the potential for inter-tenant disputes about shared spaces (yard, driveway, bins).
This is why our property management structure is designed specifically for multi-tenancy properties. Our dedicated leasing PMs handle a maximum of 50 properties each — compared to the industry standard of 170+ per manager. Behind each PM sits a specialised team: a renting team that handles advertising and tenant selection, an ongoing team that manages maintenance and compliance, and a local team that conducts physical inspections.
For Fish's property specifically, the management process looked like this:
-
Pre-listing preparation: Our reno team confirmed the dual-tenancy modification met all Victorian minimum rental standards. Smoke alarms tested. Electrical safety switch verified. Gas appliance serviced.
-
Marketing and tenant selection: Professional photography of both tenancies. Listings uploaded to all major platforms. Open inspections conducted by our local team (Madura). Twenty-three applications received within ten days.
-
Background screening: Every applicant underwent employment verification, rental history check (previous landlord references), identity verification, and affordability assessment (rent should not exceed 30% of gross income). We rejected fourteen applicants who didn't meet our criteria.
-
Lease execution and move-in: Separate leases for each tenancy. Entry condition reports completed by our local team. Keys handed over. Bond lodged with RTBA.
-
Ongoing management: Rent collection via PropertyMe (automated). Routine inspections every six months. Maintenance requests processed through our centralised system with 24-hour response commitment.
The result: Fish's property has maintained 100% occupancy since tenanting, with zero rental arrears and no VCAT applications. That's not luck — it's the product of a management system designed for this exact type of property.
When people tell me that high-yield strategies only work on paper, I point them to Fish's rent statements. $810 per week. Every week. For over a year now. The strategy works because the execution is professional, not amateur.
Why the numbers work (and why apartments can't compete)
Let me lay out the comparison Fish's previous agents should have shown her:
$700K apartment in inner suburb:
- Rent: $450-$500/wk | Yield: ~3.5%
- Body corporate: $4,000-$8,000/year
- Land component: 0% | Capital growth: limited by 35,000-unit pipeline [8]
- Subdivision potential: none | Renovation upside: minimal
$700K house on 700sqm corner block:
- Rent (post-modification): $810/wk | Yield: 6.0%
- Body corporate: $0
- Land component: ~97% | Capital growth: driven by zero new land supply
- Subdivision potential: dual-lot development feasible
The maths speaks for itself 9.
Most agents push apartments because they're easy to sell. Our incentive is different. We succeed when clients build wealth. And wealth, in Australian property, is built on land.
There's an additional factor worth discussing: the rental demand dynamics in Melbourne's far southeast that make $810 per week not just achievable but sustainable.
The suburbs in our target corridor have extremely low vacancy rates — consistently under 2%, compared to inner-city vacancy rates that frequently exceed 4%. This tight rental market exists because:
-
Population growth: The southeast corridor is Melbourne's primary population growth zone, with net migration of 15,000-20,000 new residents per year across the City of Casey alone.
-
Demographic fit: The housing stock (detached houses on full-size blocks) matches the dominant renter demographic (young families with children who need space, yards, and proximity to schools).
-
Affordability: Market rents in the southeast are 30-40% below inner-city equivalents, attracting renters who are priced out of closer suburbs.
-
Employment access: The southeast has significant local employment through Fountain Gate/Narre Warren commercial district, Monash Health, and various industrial precincts, reducing dependence on CBD commuting.
The combination of strong demand and constrained supply creates a rental market where well-presented, fairly priced properties lease within one to two weeks of listing. Fish's property was tenanted within nine days of being listed — and we had multiple applications to choose from.
This demand-supply dynamic is self-reinforcing. As rents rise and new construction in the area remains limited to small infill projects (no broad-acre subdivisions of comparable land are available), the existing housing stock appreciates in both rental and capital value. It's a structural advantage that doesn't depend on market timing or economic cycles.
What happened next
Fish's salary is growing. Her property's value is growing. Her rental income is growing. Three streams of financial progress running simultaneously.
We handled the entire post-purchase process: renovation management, tenant sourcing, lease execution, and ongoing property management. Our PM ratio is 1:50 — not the industry standard of 170-plus 10.
Fish is a genuine case study in what happens when you challenge conventional wisdom about budget constraints. $700,000 doesn't limit you to apartments. It limits you to apartments if you only talk to agents who sell apartments.
I'm Yan Zhu. Buy land, get the house for free. Renovate for dual income. Manage with precision. If your budget is in this range and you've been told apartments are your only option, come talk to us 11.
I want to address a counterargument that apartment advocates frequently raise: "But apartments are in better locations."
Define "better." If better means closer to the CBD, sure. Fish's property is 40 minutes from the city. An inner-city apartment would be 15 minutes.
But proximity to the CBD is not the same as proximity to demand drivers. Fish's suburb has a Woolworths, a Coles, three medical centres, two primary schools, a secondary college, a train station, and a major freeway interchange — all within a 10-minute drive. The daily infrastructure of life is completely self-contained.
Meanwhile, the vacancy rate in her suburb is under 2%. The vacancy rate for inner-city apartments regularly exceeds 4%. Lower vacancy means less income loss from empty periods — which, over a 10-year holding period, compounds into a significant return differential.
Then there's the body corporate issue. Fish pays $0 per year in body corporate fees. A $700,000 apartment in an inner suburb typically pays $4,000-$8,000 annually. Over 10 years, that's $40,000-$80,000 in dead costs that generate zero return.
Add it all up: higher yield, lower vacancy, zero body corporate, land appreciation, subdivision optionality. The house wins on every single metric that matters for long-term wealth creation. The apartment wins on one metric: Instagram aesthetics. And aesthetics don't compound.
References
- [1]PremiumRea client case study: 'Fish' — food blogger, $700K budget, 700sqm corner block.
- [2]Victorian Valuer-General, 'Site Value Notices — Melbourne Southeast', 2019.
- [3]PremiumRea investment criteria. Hard minimum: land value >80% of purchase price.
- [4]Local council planning scheme. Corner lot subdivision provisions in GRZ.
- [5]PremiumRea renovation data. Pre-modification rent $400/wk, post-modification $810/wk.
- [6]CoreLogic, 'Quarterly Rental Review — Melbourne', Q4 2019.
- [7]PremiumRea renovation division. IKEA kitchen ~$2,200. Total modification <$20,000.
- [8]Urban Melbourne, 'Melbourne Apartment Pipeline — 2019 Year in Review'.
- [9]REIV, 'Agent Commission Structures — Residential Sales', 2019.
- [10]PremiumRea property management. PM ratio 1:50 vs industry average 1:170.
- [11]PremiumRea portfolio data. 350+ transactions, average modified yield 5.5-7.5%.
About the author

Yan Zhu
Co-Founder & Chief Data Officer
Former actuary turned property strategist, Yan brings rigorous data analysis and policy expertise to help investors make better decisions.